The Chosen has become the latest target of boycott calls from a faction of conservatives after an LGBTQ+ Pride flag was spotted on the Christian historical drama's set.
Distributed internationally by Lionsgate Television, The Chosen is the first multi-series show that traces the life, death and resurrection of Jesus of Nazareth. Some $45 million—mostly through crowdfunding—was spent on the first two seasons of the production. A third season premiered in December and concluded in February.
While The Chosen has garnered largely positive reviews, it is now facing criticism and boycott calls for the presence of an LGBTQ+ Pride flag that was spotted in behind-the-scenes footage of the show's upcoming fourth season.
Bud Light was initially targeted in April for a small branded partnership it did with transgender influencer Dylan Mulvaney. Retailer Target has also been the subject of calls for boycotts and has said it received bomb threats after introducing its 2023 line of Pride month merchandise.
